THEORÓ in the media
How To Fix The Bitter Taste In Green Tea For Good
If your tea is consistently turning out unpleasant, you're probably wondering how to brew a better batch — and soon. That's why Chowhound turned to expert Elle Liu, founder of tea brand THEORÓ, for answers.
Does Matcha Expire? What To Know About Its Shelf Life And Freshness
Elle Liu, founder of Theoró, explained that matcha won't make you sick as it ages, but it does lose color and flavor. And while old matcha isn't necessarily a health hazard, the quality of this tea actually hinges on freshness.
Design as a Launchpad
This story is from Prattfolio’s feature “Pivot Points,” on Pratt alumni navigating moments of uncertainty, change, and transformation in their life and work.
How To Sweeten Bitter Matcha While Keeping Its Signature Flavor
Liu told Chowhound that, for a sip of matcha with muted bitterness, the preparation is key. This includes using water at the optimal temperature, proper whisking technique, and the amount of matcha powder you use.
Exceptional Curation
THEORÓ is fine teas only
Ten renowned Chinese teas, meticulously chosen;
Span across six distinct categories, curated into three collections:
Ritual, Heritage, and Temple.